Strategy
5 posts
Fixing Wrong AI Citations: The Coordinated Reset Playbook
When AI engines cite the wrong facts about your brand, the fix isn't a single content update. It's a coordinated reset across model memory, retrieval index, and…
5 months agoThe YMYL Citation Gate: Why Health, Legal, and Finance Need a Different GEO Playbook
AI engines apply a heavier trust filter on YMYL queries — health, legal, and finance — because the liability of a wrong answer outweighs the value of any single…
6 months agoFive Surfaces B2B SaaS Teams Must Engineer to Win AI Citations
B2B SaaS buying decisions are now drafted inside ChatGPT, Perplexity, and Gemini before sales ever enters the conversation. Here are five surfaces — comparison …
6 months agoHow E-commerce Stores Become Citable Sources in AI Search
AI search engines answer shopping queries by quoting structured product data, not by ranking keyword pages. Here's how e-commerce sites earn citations on ChatGP…
7 months agoAI Brand Reputation Management: When the Answer Engine Becomes the Critic
AI search engines now mediate brand perception by generating direct answers that can misrepresent, omit, or hallucinate about you. Here's a practitioner's playb…
8 months ago